Distance Learning University

HDI CAMPUS

Certificate in Digital Marketing & AI

Mode of Study

Online classes, interactive LMS, and on-site workshops

Intake

Jan, Apr, Jun, Oct

Duration

3 Months

Free offered

Payments

Registration Fee :
Free
Course Fee :
Free

(Foundation Level | 3 Months | Online | Free Program)

Offered by: HDI CAMPUS
Duration: 3 Months
Delivery Mode: Online
Medium: English
Course Fee: 100% Free

Program Overview

The Certificate in Digital Marketing is a foundation‑level, fully online program designed to provide learners with an introductory understanding of modern digital marketing concepts, platforms, tools, and technologies.

This program focuses on awareness‑level knowledge and practical exposure, helping learners understand how digital marketing works in real‑world business environments, without requiring prior experience or advanced technical skills.

It is ideal for students, beginners, job seekers, entrepreneurs, and individuals interested in entering the digital marketing field.

Program Objectives

By the end of this program, learners will be able to:

  • Understand core digital marketing concepts and terminology
  • Identify major digital marketing channels and platforms
  • Create basic digital content for online platforms
  • Understand the role of SEO, social media, and paid advertising
  • Gain introductory exposure to AI tools used in digital marketing
  • Understand how automation, chatbots, and CRM systems support digital marketing

Course Curriculum

Module No. Module Title Learning Hours
01 Introduction to Digital Marketing 1
02 Digital Marketing Strategy & Planning 1
03 Website & Online Presence Fundamentals 2
04 Search Engine Optimization (SEO) 2
05 Content Creation for Digital Platforms 4
06 Social Media Marketing (SMM) 2
07 Paid Digital Advertising Basics 4
08 Content & Email Marketing 2
09 Digital Analytics & Reporting 2
10 AI Tools for Digital Marketing 4

Total Learning Hours: 24

Social Media & Communication Platforms Covered

Learners will be introduced to essential social media and digital communication platforms used in digital marketing, including:

  • Facebook – Pages, organic content, engagement, ad awareness
  • Instagram – Visual content, Reels, Stories, hashtags
  • YouTube – Video marketing basics and channel optimization
  • TikTok – Short‑form video marketing and trends
  • LinkedIn – Professional branding and B2B marketing basics
  • WhatsApp Business – Customer communication, catalogs, automated replies, lead follow‑ups

Content Creation Skills Covered

The program provides introductory exposure to creating digital content for online platforms, including:

  • Image and graphic creation for social media
  • Basic video content for platforms such as YouTube and TikTok
  • Caption writing and content formats
  • Platform‑specific content awareness
  • Screen recording and basic video creation using OBS Studio

Learners will gain an understanding of how different content types are used across digital platforms.

Search Engine Optimization (SEO) – Tools & Concepts

The SEO module introduces learners to basic SEO concepts and practical tools, including:

  • How search engines work
  • Keyword awareness and on‑page SEO basics
  • Introduction to WordPress SEO plugins (Yoast SEO / Rank Math)
  • Website performance and speed awareness
  • CDN and basic security concepts using Cloudflare (introductory level)

AI Tools Included in the Program

Learners will be introduced to commonly used AI tools that support digital marketing productivity and creativity, including:

  • ChatGPT – Content ideas, captions, ad copy drafting
  • Google Gemini – Content ideation and productivity support
  • Microsoft Copilot – Marketing copy, summaries, and productivity
  • Canva AI – Visual content and design assistance
  • Meta AI Tools – Advertising and optimization awareness

The program emphasizes ethical and responsible use of AI tools at an introductory level.

Marketing Technology, Automation & CRM (Introductory Awareness)

The program also introduces learners to modern digital marketing technologies, including:

  • Chatbots (website, Messenger, and WhatsApp – concept level)
  • API‑based integrations – understanding how platforms connect (conceptual overview)
  • CRM systems – introduction to tools such as HubSpot or Zoho CRM (awareness level)
  • Marketing automation – email automation, lead capture, and follow‑up concepts

This provides learners with an understanding of how digital marketing operates beyond content and advertising.

Mode of Delivery

  • Fully online learning
  • Live or recorded sessions
  • Tool demonstrations and examples
  • Short practical activities
  • Beginner‑friendly teaching approach

Who Can Apply?

  • School leavers
  • Undergraduates
  • Job seekers
  • Small business owners
  • Entrepreneurs
  • Anyone interested in digital marketing

No prior knowledge or experience is required.

Certification

Participants who successfully complete the program will receive a:

Certificate in Digital Marketing
Issued by HDI CAMPUS

Frequently Asked Questions

Email: [email protected] Phone: +94 777-29-90-91
Yes. Degrees are awarded by globally recognized universities and can be verified through our official verification process.
Yes. We have certified training centers including SITC, MIBA, ISBM, and HDI CAMPUS II. You may visit the nearest one for support.
Once reviewed, you’ll receive a formal welcome email from the awarding university and an offer letter from HDI CAMPUS.
Yes. The degrees we offer are awarded by universities recognized by the University Grants Commission (UGC) of Sri Lanka.
Yes. This degree is accepted as a valid qualification for employment in both the government and private sectors in Sri Lanka. It can also be used to meet the eligibility requirements for promotions within those sectors.
This is a Blended Learning program, which combines both online and on-site components. All lectures are delivered online via Zoom, ensuring accessibility and flexibility for students. In addition, each subject includes relevant practical workshops and training sessions to enhance hands-on learning and real-world application.
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